The dynamic property industry is currently challenged with international reference to the global economic meltdown, estate agent qualification,  private selling, on-line offices, new business models, process re-engineering, sliding commission scales, buyer’s mandates, customer protection, National Credit Act, strategic partnerships, bond origination and innovation. The plethora of services, products and role players make it a professional and interesting field, but what is usually overlooked is the basic interest of an agent to take a complete brief and satisfy the buyer and seller’s needs, irrespective of a mandate type or commission rate. Is this not what a professional estate agent gets paid for ... structuring a successful sale and transfer results?

Estate agents must realise that that the customer drives the entire transactional process. Apart from technology and change, customers are empowered with choice more than at any other time in history. They are not loyal and control everything through their prime consideration of saving money! The new millennium can historically be defined as the new decade of the consumer.

Realty Lifestyle is responding to these challenges. We believe in doing things differently to drive the cost of ownership down through passion, innovation, value and partnership. As much as having being said or written, innovative services and products are sometimes ahead of its time – concepts of “consumer assisted models” fail primarily due to prematurity and lack of education that the benefits hold for the market, agent, seller and buyer.

Something astoundingly simple is the idea of a “buyers mandate” where the agent gets the dream home for the buyer or investor. But, the idea proves daunting due to the diplomatic duality of the agent’s interest in bringing the seller and buyer together as clients and splitting the commission. More so, will the principle of paying commission by the seller now be shifted to the buyer ... and will it be acceptable in constituting a handshake? Is it really so difficult to understand and accept that commission is normally included in the purchase price of a property? Different approach, yet same result! We believe that Realty Lifestyle’s primary objective is to provide a one stop service of service excellence to its buyers and sellers. We cater for every need that might arise and want to set the pace for change in the property industry.

We simply want to drive down the cost of ownership. However, apart from the unpredictable economic factors associated with home ownership, we do not believe in deliberately cutting commission or over pricing a property to get mandates which are problematic to sell due to unrealistic expectations. Stock shortages will naturally force cuts to survive or lose a mandate to other eager agents. Overheated prices for properties just create disparity between a market and selling price, which will eventually sell at a “discounted” price and commission from the original mandate anyway. Hopefully we will not be unduly criticised through ignorance for prostituting the market with innovative reform like lower commission and open mandates to increase service levels and save money. This does not lead to reduced interest or service levels ... in fact it forces the market players to respect sellers’ choice and become more effective through cutting overheads like cross subsidisation of unproductive agents and commission splits with multi listing services.

Realty Lifestyle’s entry point in the real estate chain is customer satisfaction. Period. Hence, our consultative selling methodology.

There is no distinction between buyers and sellers, commission or service levels for a sole or open mandate. We prefer to be service and volume driven, and not only commission oriented. And we have a place between commission driven agents and private sellers or developers who prefer to pay a reduced commission rate for results. We charge a reasonable fee for our expertise, knowledge, service and partnership support.

Our approach is simple. Narrow the gap between a property price (differentiation between market and selling price) and a commission rate, reduce additional costs of ownership, cut unnecessary overheads and pass the cost benefit to buyers and sellers alike! The result is after all a seamless transaction and happy parties with a higher net profit taking by the seller and reduced cost of ownership for the buyer. The agent is paid proportionally for effort and results.

Realty Lifestyle is committed, trustworthy, serious and passionate about what we are doing and how we do it! We are negotiable, have the knowhow and support in place. We are focused on a no nonsense approach and also desire the job to be done professionally. Our core function is very simple ... to increase net profit, drive down costs of ownership by sourcing, listing, marketing, negotiating and selling property soonest at the highest price through our innovative value added partnership with you.

It is up to you to accept our challenge and put us to the test. So, phone us right away and tell us how we can help you realise your dreams. We treat real estate like real business. You are under no obligation and have nothing to lose and all to gain.

OUR UNCONDITIONAL PLEDGE: We believe in doing things differently. We are passionate about property, ownership, service and form partnerships with our clients. Realty Lifestyle is committed to innovative service and believe that the cost of ownership must be kept as low as possible and will pass any savings over to the seller and buyer who do business with us. That is our way of saying thank you for your business and support. By the way, if we really and truly stuff up or do not deliver on our promises, we can talk about you not paying commission. Now is this not a good deal?Talk to us about our motto of innovation, value and partnership and experience the difference between stress and peace of mind. The quest towards correct pricing, promoting affordability, saving on commission and reducing total cost of ownership.